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BBA

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Bachelor of Business Administration (B.B.A) program aims at producing well-trained Business graduates who have capacity for independent thought and work, as well as for teamwork. There has always been a great demand for Marketing, Accounting and Finance Executives and Corporate Auditors.

The program prepares students for executive career in business and other organizations. The BBA degree is many a times referred to as the golden passport, since it gives its holder an edge in the job market by opening more doors of opportunity. The degree helps the graduate to fulfill potential for high earnings, increased responsibility, and greater personal development. The present decade has been labeled as the era of business, business administration and business graduates.

The BBA program aims at developing a student’s intellectual ability, executive personality and managerial skills through an appropriate blending of business and general education. The program assists the Student in understanding and developing the unique leadership qualities required for successfully managing business functions, an organizational unit or an enterprise.

Through a comprehensive curriculum, a BBA degree is designed to help you prepare for real-world business administration roles and how to reach smart business conclusions through empirical analysis, such as planning how an organization operates day-to-day to adjusting strategies in the face of ongoing changes and challenges.

Scheme of Study

Semester 1

BAM-301 Principles of Management 3(3-0)

COM-301 Financial Accounting-I 3(3-0)

ECO-301 Principles of Microeconomics 3(3-0)

CSI-321 Introduction to Computing Applications 3(2-1)

ENG-321 Functional English 3(3-0)

PST-321 Pakistan Studies 2(2-0)

+ISL-311 Translation of The Holy Quran -I 1(1–0)

 

Semester 2

BAM-302 Principles of Marketing 3(3-0)

COM -302 Financial Accounting-II 3(3-0)

ECO-302 Principles of Macroeconomics 3(3-0)

PSY-321 Human Psychology 3(3-0)

MTH-306 Business Mathematics 3(3-0)

ENG-322 English Comprehension and Composition 3(3-0)

 

Semester 3

BAM -401 Business Finance 3(3-0)

COM-506 Managerial Accounting 3(3-0)

BAM -403 Marketing Management 3(3-0)

ISL-321 Islamic Studies 2(2-0)

ISL-322 Ethics (For Non-Muslim only) 2(2-0)

SOC-307 Introduction to Sociology 3(3-0)

ENG-407 Oral Communication 3(3-0)

+ISL-311 Translation of The Holy Quran -II 1(1–0)

 

Semester 4

BAM -404 Human Resource Management 3(3-0)

BAM -406 Financial Management 3(3-0)

STA-401 Statistical Inference 3(3-0)

ENG-421 Communication Skills 3(3-0)

ENV-301 Introduction to Environmental Sciences 3(3-0)

STA-304 Business Statistics

 

Semester 5

BAM -501 Organizational Behavior 3(3-0)

BAM -503 Operations Management 3(3-0)

BAM -505 Consumer Behavior 3(3-0)

BAM -507 Business Ethics & Corporate Social Responsibility 3(3-0)

BAM -509 Business Research Methods 3(3-0)

LAW-513 Business Law 3(3-0)

+ISL-511 Translation of The Holy Quran -III 1(1–0)

 

Semester 6

BAM -502 International Business 3(3-0)

BAM -504 Language (Arabic/French/Chinese) 3(3-0)

POL-514 International Relations and Current Affairs 3(3-0)

ECO-512 Managerial Economics 3(3-0)

Specialization I 3(3-0)

Specialization II 3(3-0)

 

 

Semester 7

CIT-508 Information Technology Innovations in Business 3(3-0)

BAM -601 Entrepreneurship 3(3-0)

Specialization III 3(3-0)

Specialization IV 3(3-0)

Specialization V 3(3-0)

+ISL-611 Translation of The Holy Quran -IV 1(1–0)

 

Semester 8

BAM -602 Strategic Management 3(3-0)

Specialization VI 3(3-0)

Specialization VII 3(3-0)

Specialization VIII 3(3-0)

Specialization IX OR (Business Project) 3(3-0)

 

Note:

• Students will opt three courses of each specialization offered by the department from the attached list.

• Students must take an internship (Non Credit) from any relevant industry / organization for a minimum period of 6-8 weeks after 6th semester for the award of degree.

• Student will opt Elective courses from any one group.

Specializations

i- Banking and Finance

LAW-611 Banking Law & Practices 3(3-0)

BAM -612 Islamic Banking 3(3-0)

BAM -613 Consumer Banking 3(3-0)

BAM -615 SME & Micro-finance 3(3-0)

BAM -616 International Banking 3(3-0)

BAM -617 Investment Banking 3(3-0)

BAM -618 Corporate Finance 3(3-0)

BAM -619 Corporate Governance 3(3-0)

BAM -620 Financial Risk Management 3(3-0)

BAM -621 Money & Capital Market 3(3-0)

BAM -622 Financial Derivatives 3(3-0)

BAM -623 Financial Statement Analysis 3(3-0)

BAM -624 Portfolio Management 3(3-0)

BAM -625 International Trade & Foreign Exchange 3(3-0)


ii- Marketing

BAM – 627 International Marketing 3(3-0)

BAM – 628 Brand Management 3(3-0)

BAM – 629 Retail Management 3(3-0)

BAM – 630 Services Marketing 3(3-0)

BAM – 632 Advertising Management 3(3-0)

BAM – 633 New Media Technology in Marketing 3(3-0)

BAM – 634 Pricing Strategies 3(3-0)

BAM – 635 Social Media Marketing 3(3-0)

BAM – 637 Logistics and Supply Chain Management 3(3-0)

BAM – 638 Tourism and Hospitality Management 3(3-0)

BAM – 639 Marketing New Products 3(3-0)

BAM – 640 Customer Intelligence 3(3-0)

BAM – 641 Customer Relationship Management 3(3-0)

BAM – 642 Social Marketing 3(3-0)

BAM – 644 Industrial Marketing 3(3-0)

BAM – 645 Agricultural Marketing 3(3-0)

BAM – 646 Sales Management 3(3-0)


iii- Supply Chain Management

BAM – 647 Supply Chain Performance 3(3-0)

BAM – 648 Managing Sustainability in Supply Chains 3(3-0)

BAM – 649 Decision Models for SCM 3(3-0)

BAM – 650 Seminar in Supply Chain Management 3(3-0)

BAM – 651 Procurement management 3(3-0)

BAM – 652 Transportation management 3(3-0)

BAM – 653 Warehousing Management 3(3-0)

BAM – 654 Routing management 3(3-0)

BAM – 655 Vendor Selection and Development 3(3-0)

BAM – 656 Inventory Mgt & Forecasting in Supply chains 3(3-0)

BAM – 657 Supply Chain Risk Management 3(3-0)


iv- Human Resource Management

BAM – 660 Organizational Development 3(3-0)

BAM – 661 Human Resource Development 3(3-0)

BAM – 662 Cases in HRM 3(3-0)

BAM – 663 Performance Management 3(3-0)

BAM – 664 Essentials of Training & Development 3(3-0)

BAM – 665 International HRM 3(3-0)

BAM – 666 Reward and Compensation Management 3(3-0)

BAM – 667 Conflict and Negotiation Management 3(3-0)

BAM – 668 Human Resource Planning 3(3-0)

BAM – 669 Change Management 3(3-0)

BAM – 670 Knowledge Management 3(3-0)

BAM – 671 Seminars in HRM 3(3-0)


v- Industrial Management

BAM- 673 Principles of Industrial Engineering 3(3-0)

BAM- 674 Production Planning and control 3(3-0)

BAM- 675 Facility Planning and Layout 3(3-0)

BAM- 676 Manufacturing System Analysis 3(3-0)

BAM- 677 Project Management 3(3-0)

BAM- 678 Industrial engineering 3(3-0)

BAM- 679 Ergonomics 3(3-0)

BAM- 680 Work flow management 3(3-0)

BAM- 681 Total Quality Management 3(3-0)

BAM- 682 Six Sigma and Lean Manufacturing 3(3-0)

 
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